Everything Led Here.
At the end of the day, who do we want to be?
About
The Studio
The Story So Far
We didn't start with a sterile business model.
We've spent decades doing serious work in serious places, and we wanted to pull all our experience under one roof and build the thing we always wanted to build: a studio that supports the people at the table as much as the business at hand.
We've worked with household-name brands, non-profits, small-businesses, and solopreneurs.
We've worked for powerful companies with deep pockets, and we've built and grown our own businesses.
We've experienced first-hand the difference in services and opportunities enterprises have that are difficult for small businesses to afford.
We've felt the frustration of having meetings about meetings, of seeing action stymied by endless (and expensive) hypotheses and bureaucratic bloat.
After years of corporate clients' primary objectives being revenue generation at the cost of all else, we wanted to build a studio that gives founders, creatives, and mission-led leaders the same depth of work the big budgets get.
We believe that the right help, at the right moment, can change everything. And that the meaning of the work deserves at least as much respect as the performance metrics around it.
If you're here, you probably already know what we mean.
Jamie Watson
Founder
Jamie spent nearly two decades in advertising, leading tech, innovation, and operations. From collaborating on first-to-market products and applications at Condé Nast's internal creative agency, to co-founding a successful digital production company, his sweet spot has always been at the intersection of technology, strategy, and creativity.
He has a passion for breaking complex goals into manageable, actionable steps, for listening for the things that are not being said, and for finding creative solutions to challenging problems. He prefers to cut through the noise and help small businesses and entrepreneurs get things done and enjoy the process.
Jamie's an avid traveler, photographer, and fan of art in nearly any form (every photo on this site is his). He believes the best work comes from using all of yourself: the analytical and the creative, the strategist and the philosopher, the operator and the artist.
Tiffany Halliday
Design Director
TJ brings something to creative work that most designers can't manufacture: a deep, trained understanding of how people think, feel, and respond to what's in front of them.
Her academic background is in clinical psychology — Master's degree from Columbia University — and she spent more than two decades working with people through complex challenges before bringing that expertise to visual communication. The approach is the same in both: understand what the person on the other side actually needs, and build from there.
Her design work is precise, considered, and quietly distinctive. She doesn't make things pretty. She makes them land.
TJ is also a certified yoga and mindfulness teacher and practitioner in embodied resilience — work that informs her creative sensibility in ways that are easier to see than explain.